<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <!-- Core Navigation & Primary Landings -->
  <url>
    <loc>https://itehq.org/</loc>
    <lastmod>2026-11-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://itehq.org/research</loc>
    <lastmod>2026-11-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://itehq.org/field-notes</loc>
    <lastmod>2026-11-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://itehq.org/for-businesses</loc>
    <lastmod>2026-11-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://itehq.org/about</loc>
    <lastmod>2026-11-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://itehq.org/newsletter</loc>
    <lastmod>2026-11-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://itehq.org/contact</loc>
    <lastmod>2026-11-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Legal & Epistemic Safeguards -->
  <url>
    <loc>https://itehq.org/privacy</loc>
    <lastmod>2026-11-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://itehq.org/terms</loc>
    <lastmod>2026-11-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://itehq.org/cookies</loc>
    <lastmod>2026-11-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://itehq.org/disclaimer</loc>
    <lastmod>2026-11-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>

  <!-- Field Notes & Research Publications -->
  <url>
    <loc>https://itehq.org/field-notes/customers-eliminate-before-they-choose</loc>
    <lastmod>2026-02-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://itehq.org/field-notes/trust-is-built-long-before-money-exchanges</loc>
    <lastmod>2026-03-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://itehq.org/field-notes/silence-is-a-fact-affordability-is-an-assumption</loc>
    <lastmod>2026-04-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://itehq.org/field-notes/website-arms-the-conversation-not-replaces-it</loc>
    <lastmod>2026-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://itehq.org/field-notes/delivery-fee-discovery-the-silent-dealbreaker</loc>
    <lastmod>2026-07-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://itehq.org/field-notes/word-of-mouth-as-risk-mitigation</loc>
    <lastmod>2026-09-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
</urlset>
